springwise:

Coffee brand serves up free drinks and experiences in “feel good” café

From a marketing perspective, café’s have always been a good choice of venue in which to create unique and enticing atmospheres, and regular readers may remember the game themed Snakes & Lattes café in Toronto. Now we’ve come across another Canadian café chain Maxwell House, serving free coffee and positive stories to the people of Toronto at their Optimism Café. READ MORE…



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